K-12, Higher Ed

Keith B. Center: Ph 513-226-4927, keithcenter@masonbiz.com

Business driven executive with 10 years of deep and broad experience in Education, combining sales, marketing and business Process Re-engineering skills.  Recognized for leadership and building strong, diverse and motivated teams. Record of delivering measurable business value in diverse environments.  An effective facilitator of change, adept at synthesizing and executing a common vision to drive organizational goals.  Additional experience in Web 2.0 Social Media marketing and public speaking.

Professional Experience in Public Sector

GE Capital IT Solutions,

Sales Director and General Manager Public Sector

Managed P&L for $30M computer integration business in Kentucky & Tennessee public sector

▪  Developed training agenda for education and government sales representatives

▪  Created and delivered seminar “Finding Funding for k-12” to school administrators

▪  Turned around branch with poor morale, volatile business partner relationship, bad customer satisfaction and complex, undocumented processes

▪  Ranking of 3rd nationally in profitability and 8th in revenue

▪  Reduced product revision process time from 10 to 6 weeks (40% improvement)

▪  Built positive partner & state relationships saving state contracts, amounting to $30M

IBM Education Team Leader

Led only team in IBM Great Lakes Area (MI, OH, PA, KY) to exceed quota in consecutive years in Higher Education Marketplace

▪  Business Process Re-engineering major university through IT strategic planning methodology

▪  Results: Three divisions merged into one, consolidating data centers

▪  Increased data processing capability 5 times, established advanced scientific computing facility, expert system help desk, training development center and multi media instructional lab, within existing budget

▪  Created training program for Collegiate Representatives

▪  Grew PC market share by 151%

▪  Developed strategic IT plans for multiple universities and grew business 180%

IBM Advisory Sales Representative

▪  Built education consortium and secured $300k in grant funding for project

▪  Landed previously impenetrable education account generating $900,000 in revenue

▪  Strategic planning lead for education

▪  Liaison between ed. research and IBM research building collaborative projects

Professional Training Experience

Mason International Business Group Training Consultant

▪  Developed and Delivered “Finding Funding for Non-Profits” to Xavier University

▪  Developed Social Media Marketing Strategic plans for business and Education

▪  Developed and delivered “Sustainability in Tough Economic Times” half day workshop over 17 times, 99.3% of attendees rated very good or excellent

▪  Created 65 page training workbook for workshop

▪  Wrote book “Money, Time & People Will Kill Your Business: Take Charge of Your Business and Take Back Your Life”. Published by MicroPress 2008

▪  Co-authored “Reducing Company Health Cost” to be published early 2010

▪  Developed blog for computer resellers targeting public sector

▪  Created newsletter “The Growth and Management Times”


B.S. Business Administration – Mgt. Option, Ambassador University, Pasadena, CA

National Speaker’s Association, ProTrack program 2010

90 Day Product Factory, on Web 2.0 technologies, March 2008

IBM On Demand Solutions Advisor certified 2005

IBM Signature Selling Methodology, 2000

IBM Education Executive Marketing, Harvard University, 40 hours

IBM Client Specialist, 80 hours consulting, economics, finance and management training Conducted by faculty from USC, UNC, UCG and education industry consultants


Education Leadership Award, IBM Academic Information Services

Best Team Player Award, Digital Equipment Corporation

Five IBM Marketing Excellence Awards

Professional Seminars and Presentations Developed and Delivered

How to sell to Education, GE Capital IT Solutions

Competing in the Midrange Marketplace, IBM Great Lakes Academy

Strategic Planning for Information Technology, Higher Education Executive Conference

Finding Funding Seminars, Public Safety, K-12, Local Government

Sustainability: Business Survival in Tough Times

Reducing Company Health Cost, with Don Barker MHA

Memberships and Associations

Advisory Board Member, Marketing Department, Xavier University Williams College of Business

Cincinnati Academy of Excellence Charter School, past board member

American Marketing Association

National Speakers Association

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