Marketing

Keith B. Center: Ph 513-459-7309  keithcenter@gmail.com

Mason International Business Group, Apr 2006 to Now

Marketing Consultant and Business Advisor, Professional Speaker.

Engagement examples…

▪    International Society of Arboriculture:  2009, 2011

Developed and delivered keynote speech on professionalism to 400 attendees, breakout speech on marketing, and half day workshop on creating business sustainablility.  Total platform time 6.5 hours.

▪    Healthcare Company: 2009, 2011

Medical Management and Third Party Administration.  Developed strategic plan and marketing plan.  Website usability design and copy, blog design and copy, PowerPoint presentation development, marketing collateral, leveraged trade associations for lead development.  PowerPoint and eBook Reducing Company Health Cost, generated over 4,000 views on Slideshare in 9 months resulting in high quality leads.  Wrote and tested scripts for telemarketers.

▪    Service Company: 2006 – Now

Commercial and homeowner services business Strategic plan for industry accreditation, only three in Ohio achieved this award.  Marketing plan message development, total redesign of website resulted in 600% traffic increase, online lead capture.  Set up multiple blogs, Slideshare presentations and online articles resulting in 3 to 5 links on first page of Google, Yahoo, and Bing with keyword search and blocked out competition.

PR: Ghost writer for articles published in industry magazines, Cincinnati Enquirer, and local press, created videos, and organized events resulting in multiple interviews on radio, TV and newspaper.

Direct mail campaigns:  designed pieces and wrote copy, arranged PR support in press, radio, TV.  Wrote and tested telemarketer scripts to support campaigns.

▪    Medical Engineering Company: 2007

Invisible barcoding for pharmaceuticals and medical imaging device manufacture.

Developed strategic marketing plan: message development, pricing model, marketing collateral, presentations, development of worldwide distribution channels including 29 agents. Brought in packaging SME to finish productization of prototype.

▪    Vending Company: 2006

Strategic Plan: Conducted group interviews, created survey letter for all staff and managers, by division, to discover opportunities for improvement.  Separate survey letter to all customers confirmed key areas for marketing improvement.  Used Toyota style Visual Accountability System and KPI’s to drive improvements in marketing and sales processes.

Fujitsu Consulting                                                             Jun 2005 – Feb 2006

Senior Client Executive

Developed strategic marketing development plans targeting Toyota:  Marketing messages, collateral and presentations using Japanese style format.  Supply Chain Management project.

Service Oriented Architecture (SOA) engagement at Convergys:  Developed executive message, presentation on why invest in SOA for Convergys Research Division.  Closed SOA architectural design project.

Sirius Computer Solutions                                                                      2004- 2005

IBM Reseller:  Marketing Collateral development for marketing message, also IBM Software collateral development for IBM On-Demand Operating Environment and IBM Virtualization Engine, IBM Dynamic Infrastructure for mySAP Business Suite, SAP Virtualization, and value propositions.

IBM – Toyota                                                                                                2000-2004

Client Executive responsible for marketing strategy for all North America Manufacturing.

Strategic Account Planning using IBM’s Signature Selling Methodology (SSM), to establish specific targets, routes to market, resource utilization, value proposition ROI.

GE Capital IT Solutions                                                                            1999-2000

Location General Manager, KY & TN

Turned around a branch with poor morale, volatile business partner (BP) relationship, bad customer satisfaction, and complex, undocumented processes

Results: $30M in revenue.  Ranked No. 3 for profitability, No. 8 in business volume. Reduced product revisions from 10 to 6 weeks (40% improvement). Saved large accounts.  Built positive business partner relationships.

IBM – Public Sector                                                                                    1997-1999

IBM Senior Representative Public Sector

Using IBM ATS Strategic Planning Methodology, conducted survey of 2,000 law enforcement officers in Hamilton County, conducted small group interviews totaling 100 people in one week, including executives, officers, clerks, etc. and compiled results.  ATS results and demographic research used to write successful $11.2M grant proposal that led to $4.8 Million contract.

IBM – Higher Ed                                                                                           1987-1996

IBM Team Leader, Higher Education

Strategic plans using IBM ATS methodology were conducted for Ohio State University College of Engineering, OSU Department of Vice President of Academic Affairs and Provost, Miami University academic and administration, University of Dayton College of Engineering, Xavier University College of Business, Ohio Wesleyan and Thomas Moor.

In this methodology, the population has three distinct segments, Faculty, Administration and Students.  A customer, blue ribbon team is formed, and led by the facilitator (me).  Each segment is surveyed, the results compiled and graphed.  Group interviews are conducted of each class within the segment, and this usually validates the survey findings.  The benefits are that every person in each segment has the opportunity to contribute, consensus is rapidly built, and the sponsoring executive (usually the president) is given a mandate.  After an education day on solutions to the root causes of issues articulated, a detailed, prioritized, budget is developed.

Results: Rapid building of credibility with account, and prioritized roadmap for successful marketing to account.  One of only two regional sales teams to exceed quota in consecutive years.

Education

B.Sc. in Business Administration – Management Option

Ambassador University, Pasadena (now a department of Azusa Pacific University)

IBM Signature Selling Methodology (SSM)

IBM Strategic Planning Methodology (ATS)

IBM On Demand Certified

Certified Guerrilla Marketing Coach, 2007

20 years in public speaking clubs like Toastmasters International

National Speakers Association ProTrack training completed October 2010

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